Caribbean Plate Restaurant Concept, Design and Branding

Retail design, restaurant interiors and merchandising design is a specialty of ours.

Fine dining chef Paul Fario came to us with a very interesting new restaurant concept derived from the cuisine of the large geographical feature known as the Caribbean plate. He wanted very high quality food served in a fun, fast casual setting. We not only were able to design the logo, branding materials, clothing and merchandising, but the interior of the restaurant as well in collaboration with a very talented restaurant design architect, Chuck Heath.

Managers are given dark blue polo shirts to distinguish them from staff, who wear a bright orange T-shirt with the phrase, “Real Fruit. Bigger straw” on the back to emphasize that his smoothies are made from real fruit, not syrup, as 99% of other restaurants serve.

Humor is part of the messaging campaign. The bag says: “Yes, this bag is made of paper. Not because we want you to recycle it and contribute to a greener, kinder planet, but because we see it as flamboyantly self-serving advertising for our simply great food.”

The cup says, “Freshly pressed! Now about those pants.”