Strategic Creativity in a Marketing Driven World

Tim Kenney Marketing Partners is a full-service strategic marketing and graphic design firm located in the metropolitan area of Washington DC.

We like to say that we’ve been both blessed and cursed with diversity in our work: Cursed, because our work spans many different media, is complex, difficult and often requires long hours and extra effort. Blessed, for the very same reasons. Sometimes, we find ourselves in over our heads. But there are some amazing things you can learn underwater.

We’ve had the good fortune to have met some wonderful people who are also swimming out there in that big ocean called, “high technology.” And we have never been afraid to tackle “the next thing.” As a result, we offer a broad range of services for corporations, associations and institutions. That coupled with decades of experience, means there aren’t many projects we can’t handle.

Integrated marketing

Our work spans the spectrum from graphic design, industrial design, interior architectural design, packaging, marketing, advertising, public relations, strategic communications, corporate identity, and publication marketing to software interfaces, web site design, interactive and multimedia communication. We have recently enjoyed a spate of restaurant and retail interior design projects as well. Our “award wall” boasts over 100 (we lost count after 100). But we believe that awards don’t amount to anything if our marketing did not achieve results.

Let’s face it, the object of our work is to get people to buy your product, to vote for you, to subscribe to your website, or change minds and opinions. And if we get commended for it by our peers, so much the better. Browse our digital portfolio at this site. Take a listen to a radio spot. Check out a web interface. Then call us for an appointment. 301.984.2151.

Our Values and Vision

Someone once asked us what we really do. Humorously we answered, “make our clients a lot of money.”

It’s true. That’s what marketing is for, not just cool design, not just fun copy and concepts. When done properly and with élan, marketing and advertising bring products, services, institutions, and ideas, to the marketplace successfully and everyone wins.

Tim Kenney Marketing (TKM) has always been comfortable with change, whether technological, stylistic, or philosophical.

Success in our fast-changing profession demands it. Since our early adoption of digital technologies in 1988 to our rapid acquisition of new media skills our adoption of focused, internal training strategies and aggressive new business strategies has paid off. We have successfully weathered two recessions and a plunge in the high-tech sector. As we find ourselves in a new recession and reeling from a national disaster we are confident that now, as in the past, we will only emerge stronger, leaner and more successful than ever. And that goes for our clients as well.

Experience actually counts

Our business began as a graphic design firm that specialized in print advertising, corporate identity, publications, and magazine design and production. Today,TKM leads the list of Washington-based marketing communication, branding and advertising firms that build integrated marketing campaigns for some of America’s largest corporations: MCI, Microsoft, IBM, Gannett, NASDAQ and other Fortune 500 companies lead the list, along with the Smithsonian Institution and other similar organizations. The work we do for them is a far cry from our original business base. More fun, more complex, more satisfying, more far-reaching, and more successful.

Change making

Most importantly, a sea change has ocurred in the TKM business skill set. No longer simply a graphic design firm, we have evolved into a true marketing communications firm for which graphic design, advertising, television collateral and online are simply venues for marketing messages. The process is still the same.

This has come about by the adoption of protocols that are found only in strategic marketing methodologies.That is: a first concern with target audience, a sound sense of how business is practiced, an understanding of how to take complex messages and simplify them to their essence, and a thorough understanding of how convergent media, channel integration and integrated marketing really work.

Thanks for listening. Stay tuned for more.