Tara Brach Website and Book Cover Design
In designing Tara Brach’s website, we had to take into account her unique personality, her marvelous vision, and her abilities as a gifted teacher. We recently updated her website to promote her latest book, “True Refuge” to allow for direct purchase online.
Over the years, Tara, a kind friend of TKM, has turned to us to help with her projects and branding. Not only for herself, but IMCW the 2nd largest Buddhist community in the nation.
Tara Brach’s teachings are a unique Western psychology and Eastern spiritual practices, mindfulness in our attention to our inner life, and in a full, compassionate engagement with the world. The result is a distinctive voice in Western Buddhism.
You have done a terrific job, many many people have commented on how beautiful it is. Great relief and confidence having you do the design. I love the look of what you’ve done (as always).”
We were asked to help with IMCW’s fundraising. Our first suggesion was to redesign their newsletter as a “refrigerator magnet calendar.” (Below) Second, we suggested a direct mail campaign that included a free book mark, and poster promotion for givers. We increased their fundraising from $ 80,000 the previous year to $ 240,000.
Left, the limited edition fund-raising Poster that was given to large donors and sold at auction.